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About Us

There you are, staring at that wubbie, binky, or pacifier floating in the dog bowl, wondering what’s worse – what it’s floating in, or what you clean it with? Or take the diaper pail (is it really anybody’s genie?) with the eye-watering odor it breathes into your sweet little nursery. Do you hose down your changing area with toxic hazmats, or do you evacuate and wait for the cloud to pass? And let’s talk for a moment about cabinet safety know, the ones that last about 4 days before your ingenious toddler figures out how to snap them off with a flick of her pudgy wrist!
We get it. We’re parents too and we think children and pets should be able to explore, have fun, and make messes without being exposed to toxic cleaning chemicals. And we think that when they’re FINALLY old enough to help clean up their own art projects, science experiments, and baking messes, they should be able to!
That’s why we created Force of Nature. When we learned about electrolyzed water, a technology used in industrial applications for everything from green cleaning to wound healing, veterinary care and eye care, we knew it would be the answer parents just like us were looking for. Our mission is to help parents create healthier homes by taking the toxins, and worry, out of cleaning. We hope you’ll join us!
Sandy Posa
Founder and CEO
Sandy has always been a “green” dad due to allergies in his family, so he totally gets the compromises parents have had to make between cleaning power and safety. Before Force of Nature, Sandy was hard at work creating new products for brands like Kraft, Gatorade, Quaker Oats, and Gillette. Combining the ingenuity of electrolyzed water with our company's mission, Sandy aims to make the world safe for all our little explorers.

Melissa Lush
Founder and CMO
A kindergarten accident sparked Melissa’s wonder in electrolyzed water. One day her son ran into a play structure, and to avoid passing out while she watched her son get stitched up, Melissa chatted with the nurse. She asked how wounds heal and learned about hypochlorous acid. With a background in product innovation at Procter & Gamble (and a lot of experience cleaning up her own family's messes), Melissa knew it was the answer Moms like her were looking for.

We look forward to helping you keep your home, and our environment, safe from toxic cleaning chemicals!