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Our Story

Sandy Posa

Founder and CEO

Sandy spent his career creating new products for the top consumer packaged goods companies in the world – Procter & Gamble, Kraft & Quaker Oats.

Always searching for new technologies that could truly make a difference in families’ lives, Sandy discovered electrolyzed water and couldn’t believe it had never been brought to at-home use. An appliance that sends an electrical current through salt, water & vinegar to create a cleaner & deodorizer as effective as bleach – with zero dyes, preservatives, fragrances, allergens or irritants – pretty amazing.

The more Sandy learned about how electrolyzed water was different from conventional & “natural” cleaners, he knew taking on the large multinationals with a tiny entrepreneurial company would be a challenge but well worth it. With proven safety, cleaning & deodorizing benefits, yet at a fraction of the cost per ounce of typical cleaners, Force of Nature eliminates the tradeoffs in home cleaning products.

As a husband & father of 3 in a longtime “green” household due to allergies, Sandy knows Force of Nature can make a big difference for families. He looks forward to helping them finally say goodbye to the unpronounceable toxic ingredients, gloves & hazmat gear locked away in their cabinets.

Melissa Lush

Founder and CMO

It was becoming a Mom that started Melissa’s hunt for cleaning products without toxic chemicals. Seeing her son put everything into his mouth made safety a huge priority. After researching the health risks of ingredients in even so-called “natural” cleaners, she became convinced that the fragrances, dyes, preservatives and surfactants in cleaners were well worth avoiding.

A playground accident sparked her wonder in the Force of Nature technology. One day her son ran into a play structure and needed stitches. After he was bandaged up, she asked the nurse how wounds heal. The nurse mentioned hypochlorous acid, which is what the immune system produces to fight infection, and said that hypochlorous acid is used in wound healing products. Melissa did some research and learned that hypochlorous acid is created when electricity is applied to salt & water. In addition, it’s been used for green cleaning & disinfecting in the industrial space for more than 50 years.

A cleaner as effective as bleach but so gentle you can spray it on baby toys? She couldn’t believe she and all the Moms she knew didn’t know about it!

Her background developing new products at Procter & Gamble led her to recognize the technology as one that just had to be adapted for families. With Force of Nature, Melissa aims to finally give parents a worry-free cleaning product with no compromises.